Veracity Savant is a creative consultant and brand strategist with 9+ years of experience in the entertainment industry supporting artists, entertainers and influencers. Her work is focused in artist development, strategic branding, marketing and events.
The founder of the boutique firm, Savant Media + Entertainment (SME), Veracity is known for pairing creativity and innovation with strategy and operations. She works with clients at various stages of their careers, from early-stage brand development to brand activation and management. She aims to cultivate strong relationships with her clients to co-create vision and brings dreams to life with seamless execution.
Veracity is often tapped to re-envision and re-launch brands, taking on roles ranging from creative director, A&R and brand strategist to tour manager and publicist. Through SME, she provides a full suite of services that balance the importance of developing a digital footprint and curated social media strategy with creating customized campaigns that engage audiences through in-person events, like live shows, launch parties and promo tours. This includes brand partnerships with organizations like 300 Entertainment, So So Def, Adidas, Radio 1 and Invisible Bully.
Veracity has been recognized for its impact in public relations, media and entertainment across the industry. She was awarded the 2019 ‘Hussle Award’ for Uplifting the Community and Culture, the 2018 Black Alumni Ball DC Industry Influencer Award and the 2017 Digital Footprint’s ‘Modern Day Influencer’ Award. Her community driven approach has also been acknowledged as she continues to expand access to opportunities in entertainment through her work with young people. This includes events like the annual Dream City Festival in DC and The Dreamer 2:17 tour, a tour that brings artists and industry executives in Hip Hop to High Schools. She also serves as a non-profit advisor to “The Block,” a creative collective supporting young people in personal exploration of passion and possibility to push the culture forward.
Veracity holds a Master’s of Arts in Communications and a Bachelor’s of Science in Criminal Justice and Sociology from Bowie State University in Bowie, Maryland. A native to the DMV, She is currently based in the Greater Washington, DC Metropolitan area.